…then sms this number…
Peugeot introduced its latest model–the biggest thing to happen with it in a decade–with a multimedia campaign, relying heavily on WAP and SMS. Results? 50% of those who interacted with it ordered a test drive. 1 in 5 visited the WAP site, according to the story @ moblie marketing magazine. The folks at Peugeot say that in TV only campaigns the time from launch to decision to visit showroom can be 3 months. In this effort it took 20 minutes.
Sure a buying a new car isn’t the same thing as investing in an education…among other things the car’s usually much cheaper…but can we ignore this trend?
Posted by David 
