CASE Conf. Fundraising for Graduate and Professional Schools

January 25, 2007

Live from CASE in California! This ought to be a very exciting and informative couple of days. The agenda is packed with great sessions…now it’s about time to get the show  going!

Check out pix from the event!  That’s Leigh Perry, conference co-chair and Anne Marie Michel, presenter,  with the macow.

Check out Currentslatest edition–virtual community and alumni relations?!  gee what a topic…somebody ought’a talk about it…


Mobile Marketing–Hey wanna buy a car?

January 23, 2007

…then sms this number…

Peugeot  introduced its latest model–the biggest thing to happen with it in a decade–with a multimedia campaign, relying heavily on WAP and SMS. Results?  50% of those who interacted with it ordered a test drive.  1 in 5 visited the WAP site, according to the story @ moblie marketing magazine.  The folks at Peugeot say that in TV only campaigns the time from launch to decision to visit showroom can be 3 months.  In this effort it took 20 minutes.

Sure a buying a new car isn’t the same thing as investing in an education…among other things the car’s usually much cheaper…but can we ignore this trend?