Mobile Marketing–Hey wanna buy a car?

…then sms this number…

Peugeot  introduced its latest model–the biggest thing to happen with it in a decade–with a multimedia campaign, relying heavily on WAP and SMS. Results?  50% of those who interacted with it ordered a test drive.  1 in 5 visited the WAP site, according to the story @ moblie marketing magazine.  The folks at Peugeot say that in TV only campaigns the time from launch to decision to visit showroom can be 3 months.  In this effort it took 20 minutes.

Sure a buying a new car isn’t the same thing as investing in an education…among other things the car’s usually much cheaper…but can we ignore this trend?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: