Mobile Marketing–Hey wanna buy a car?

…then sms this number…

Peugeot  introduced its latest model–the biggest thing to happen with it in a decade–with a multimedia campaign, relying heavily on WAP and SMS. Results?  50% of those who interacted with it ordered a test drive.  1 in 5 visited the WAP site, according to the story @ moblie marketing magazine.  The folks at Peugeot say that in TV only campaigns the time from launch to decision to visit showroom can be 3 months.  In this effort it took 20 minutes.

Sure a buying a new car isn’t the same thing as investing in an education…among other things the car’s usually much cheaper…but can we ignore this trend?

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